Since 2003, everyone involved in SkyParkSecure have given enormously to turn a company which was offering a mere, solitary car parking product at Liverpool John Lennon Airport, into a thriving, market-leading business full of innovation and pioneering exciting products and projects.
The result is a revolution, not only in how airport parking is booked online, but also how companies in the industry relate to one another and bringing airport parking products to a much wider audience.
The team have never been afraid to try new ideas and constantly push each other to bring out the best of the company.
So where did we begin? In 2003 when SkyParkSecure were offering only one product the web site was incredibly simple and it was even built in such a way that changing the prices for the parking option at Liverpool airport involved editing the code of the web site.
We were parking a matter of only a few hundred cars a month, but were determined to a lot further. We were proud of the fact that our site was the easiest on which to make a booking for airport parking and we do our very best to continue that concept.
One of the biggest developments as we started to add more products was to make it possible to add and amend products within the system quickly and easily. Funny how this proved to be one of the defining improvements of our system over the coming years – some competitors in our industry still don’t offer this feature in their system in 2011, and this is why we were chosen in 2010 to take over from one of the leading lights in the industry by providing a complete version of our system to another operator in the industry.
By 2006, SkyParkSecure were offering over 200 products and the web site had undergone a complete overhaul. It was now possible to not only add and edit all the products on the web site but there were a whole host of new features.
We’re the first company in the travel industry to pioneer offering customers a MultiMedia Message sent to their mobile phone containing all the information about their car parking booking so they could simply turn up at the car park with their phone. We made it possible for passengers to travel with one less piece of paper, which proved hugely popular.
By this point, SkyParkSecure were parking around 6000 cars every month and were determined to keep the progress going.
To this end the company underwent a major overhaul; the team running everything online was overhauled and a new structure was put in place to make the team more efficient with a view to releasing a new web site within just a few months.
The changes paid off immediately with a new focus not only on how we worked on adding new features to our web site, but also to how we advertised and marketed our products online.
Our email marketing became more focused, we ventured into the affiliate marketing industry and started work on a complete rebuild of our booking system.

Right now, in 2011, we’re regarded as one of the top players in the airport parking industry. We’re officially rated the number 1 travel merchant on Affiliate Window, where other people sell our products. We’re trusted by car parks all over the country to be their number 1 supplier. We’re leading the way in marketing innovations with exciting possibilities close at hand. We hold close relationships with airports all over the country and have built relationships with some of the major operators online, including Quidco and MoneySavingExpert.
We’re predicting an overall growth of nearly 40% this year on last year, having seen a sustained growth while many in the travel industry have seen their companies struggle and while the actual number of passengers travelling out of the UK declined.
Looking to the future, we couldn’t be more excited about where we’re going. We’re about to launch our fantastic new site which continues the tradition of making airport parking incredibly easy to book, but also adds a whole host of new products for our much valued customers to delve into.